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Tourism Australia, in partnership with Malaysia Airlines, announced its upcoming 'Only in Oz Holidays' campaign today. The campaign will see the promotion of Malaysia Airlines’ special fares to Australia, as well as exclusive land packages and bonus offers that include a variety of ‘Only in Oz’ holiday experiences, such as experiences that travellers can only enjoy in Australia like nowhere else.

These packages and offers have been put together in collaboration with various Australian state tourism organisations and Aussie Specialist travel agents, and will be launched at the upcoming MATTA Fair 2010 (Hall 2, Booths 2184 to 2198) and valid for booking until September 2010.

The ‘Only in Oz Holidays’ campaign is targeted at strengthening Australia’s appeal against other destinations and is targeted at first time travellers to Australia who are ‘experience seekers’ travellers who prefer independent travel and are seeking for a holiday with a difference.

Malaysia Airlines Assistant General Manager of Sales Malaysia and Brunei, Azman Ahmad said, “Malaysia Airlines is delighted to be working with Tourism Australia on the ‘Only in Oz’ campaign, offering more direct flights to Australia.”

“In conjunction with this partnership, we are offering all inclusive one way fares from as low as RM649 to Australia. For more details, look out for Aussie travel specialists and internet booking engine during the upcoming MATTA Fair from March 12-14 2010,” he said.


Malaysia Airlines flies non stop between five Australian major cities like Melbourne, Sydney, Perth, Adelaide and Brisbane. The carrier currently operates daily flights to Melbourne, Sydney and Perth. It also offers four weekly flights to Adelaide and five weekly flights to Brisbane via Sydney.


“Customers will be pleased to know we will also soon be introducing two new weekly direct flights to Brisbane starting March 28. The flight on Fridays and Sundays will complement its current five times weekly flights from Kuala Lumpur to Brisbane via Sydney. In addition, we will also be increasing frequencies to Perth, resulting in a total of tenf lights weekly,” he said.

As part of its efforts to court the Malay travellers in Malaysia, Tourism Australia has launched the Malay language version of its consumer website (www.australia.com). In addition, an inspirational Muslim Traveller’s Guide to Australia (published by KasehDia Halal Guides) will soon be available in both English and Malay languages through all Aussie Specialist travel agents.

The guide-an ideal reference for Muslim travellers planning a holiday to Australia-will also be available for download from www.australia.com . Besides informing the reader about interesting facts on Australia, such as its Muslim heritage in each state and ‘Only in Oz’ things to do, places to see, shop and stay in Australia, the guide will also provide suggested listings of selected mosques and halal eateries.