You know the world has changed when a ubiquitous item like the jeans has gone so premium that it demands to be taken seriously. There’s like an art to appreciating these couture-refined versions of what was once a blue-collar work wear. In the case of Evisu jeans, discerning fashionistas firmly believe that the labour-intensive method of using an old style shuttle loom to produce the denim justifies the sky-high price, which ranges from RM759 to RM 2589.

Evisu jeans produced this way are individually unique and they are as authentic as the vintage jeans of the 50s. To top it off, the trademark seagull motif at the back pockets are hand-painted. But production values aside, Evisu jeans is also sought after for its superior fit that hugs the hips and flatters the figure. Celebrities like David Beckham and Beyonce Knowles have been won over.

Bread & Butter in The Gardens Midvalley is arguably the first boutique in KL dedicated to cult jeans such as True Religion, 7 for All Mankind and Denim for Immortality.

Bread & Butter Lot G-231, Ground Floor, The Gardens, Midvalley. Tel: 03-2287 4517