SAFI Rania Gold

Updated: 17 Sep 2009
SAFI Rania Gold

By Jolene Foo

Safi Rania GoldAh… gold, so commonly associated with luxury and wealth, with earrings and clothes, bracelets and pendants, and… skincare? Who would’ve thought that gold could be used to enhance one’s skin condition? Although its use in skincare is rather limited, gold had been highly revered as possessing curative properties in ancient civilization and also by the Egyptians.

Since then, gold has been scientifically proven to have anti-bacterial properties and also helps to transport oxygen molecules directly into the skin, thus reducing those disgusting wrinkles and improving your skin’s elasticity. It also slows down collagen depletion and the breakdown of elastin, preventing your skin from sagging. And that’s not all, gold also stimulates cellular growth to regenerate healthy and firm skin cells, providing that tightening effect you need to have younger looking skin.

After many years of research, SAFI has managed to incorporate 24K nano gold particles into their latest skincare line – SAFI Rania Gold. The skincare range boasts anti-aging, skin-lightening and smoothing abilities. Other than gold, the products also feature pearl protein as it is a rich source of calcium and actively replaces depleted essential minerals and amino acids within the skin. Vitamin B3 is also added in to lighten and rejuvenate the complexion while reinforcing the skin’s structure.

The range includes all the usual items and also a serum which promises to intensively reduce the appearance of wrinkles and fine lines by 55 per cent whilst improving your skin’s elasticity. The products are completely safe for regular use and certified halal. SAFI Rania Gold products retail from RM14.90 - RM33.90 at all major departmental stores.